Our purpose is to
provide comfort.

This fuels our passion to positively impact people and the planet.

People
From the UpWest Foundation donations to volunteering as a team, we’re committed to helping provide comfort to those in need.

Planet
We're working toward a more sustainable future with recycled shipping material, digital-only packing slips & store receipts, the use of eco-friendly fabrics like TENCEL™ and REPREVE®, and partnerships with organizations like Textile Exchange.

Help us Donate $1,000,000

We've partnered with three amazing charities that live our purpose to provide comfort. Join us in giving back as we donate a percent of every sale to comfort charities up to $1 million.

We are committed to giving 1% of our gross sales to these designated charities, with a maximum donation of $1 million through January 31, 2021.

Earth Month Collaboration

We partnered with Nikki Reed to design two exclusive tees sourced from sustainable materials. To kick-off the partnership, we invited Nikki and friends to spend a morning with us to help serve our earth with a beach clean-up. All net proceeds of these Earth Day shirts through the end of June 2020 will benefit the Ian Somerhalder Foundation to help support environmental issues.

COVID Care Packages

We were honored to be able to give comfort care packages to a group of nurses working on a COVID floor (including our model Erin). We hope this small gift of comfort brings them some peace and calm in the storm they are so bravely fighting for all of us!