Think of your favorite t-shirt. The fabric is worn but soft, it fits just right, and all the memories and adventures you’ve shared feel comforting. Wouldn’t it be great if you could wear that favorite t-shirt every day, in different ways, to any occasion? That’s the idea behind the new UpWest Tee Shirt Shop.

“We took that idea of ‘I wish I could just live in my favorite tee’ and made it real, no matter how you’re out there living your life today,” Lindy Deal, UpWest’s Curator of Comfort. “From a flirty flutter sleeve dress for date night to a wicking tee or side twist tee for yoga. We’ve played with a form-hugging twist to an oversize fit, creative sleeves, tie-fronts, a tulip back, wraps, peplum and smocked styles, materials, textures, tie-dye, solids, stripes, patterns, and graphics — all so you can have the comfort of your favorite tee, every day in every way.”

Colors and Graphics
Color and graphics are the easiest way to switch up the look and vibe of your tee. The resort blue of the everyday tee or sunrise of the everyday crewneck feels bright and refreshing, while the long sleeve tee in feather or the fine sand stripe of the textured Henley tee feels earthy and calm. Graphics make a statement so you don’t have to. From the Love Your Mother” or Big Sur to a more subtle mountain sunset or Nikki Reed earth day collab tee, graphic tees are an easy way to wear your heart on your sleeve.

Fun sleeves are another easy way to jazz up a tee. From the fold-over detail on the tulip sleeve crewneck to the relaxed and flowy sleeve on the flutter sleeve crewneck, “they’re designed to be your cutest and most comfortable tee,” Deal says. “The fabrics are what make them feel so dreamy. The tulip sleeve tee has this soft, casual slub fabric and the flutter sleeve tee is a buttery tri-blend and a super comfy fit.”

Deal says the twist is a playful way to finish off the look and slim the silhouette. From the waffle twist-front to the stripe or solid side twist, full twist to the reversible twist, this design is meant to be more form-fitting than a boxy tee with the comfort super-soft fabric.

Similar to the twist, a tie-front gives the basic tee a more form-fitting look, and it also gives you more styles in one. “Our ultra-soft, button-front waffle tee can be worn three different ways,” Deal explains. “Wear it as is, make it a cardi or tie the bottom for a more spirited look. You can't lose.” Then, the super soft tie front tee — which comes in a stripe, pink shadow or dark heather grey — has a drawstring waist, so you can tie it snug, or leave it loose for a basic crew that’s anything but.

Deal says that even though there are lots of styles and tons of different design elements in the new Tee Shirt Shop, there’s one thing they all have in common: Comfort. “That’s the whole reason why we love t-shirts. They’re comfortable in the way they fit, feel, and how they just go with anything,” she says. “We chose the most super-soft fabrics, several of which are also sustainably made, so it feels like the tee you’ve been making memories with for years, but the journey has just begun.”